What is the first group in the Diffusion of Innovation Theory that adopts a new idea?

In the Diffusion of Innovation Theory, the first group to adopt a new idea or innovation is known as innovators. This group consists of individuals who are eager to try new technologies or ideas and are willing to take risks in doing so. They are typically characterized by a high level of socio-economic status, access to substantial resources, and an open mindset towards change and experimentation. Innovators play a crucial role in the innovation process, as they are often the ones who test out new products or ideas and provide feedback that can be crucial for further development or acceptance.

The innovators' willingness to embrace change often sets the stage for the subsequent groups, such as early adopters and the early majority, to follow suit. They act as pioneers who can influence the perception of the innovation, which can eventually lead to wider adoption across various populations.